Privacy policy
Table of contents
Privacy
Automatic data storage
Cookies
Storage of personal data
Rights under the General Data Protection Regulation
Evaluation of visitor behavior
TLS encryption with https
Google Analytics Privacy Policy
Newsletter Privacy Policy
MailChimp Privacy Policy
Embedded Social Media Elements Privacy Policy
Facebook Privacy Policy
LinkedIn Privacy Policy
WooCommerce Privacy Policy
Privacy Policy
We have written this privacy statement (version 21.06.2020-111358608) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.
Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible when creating them.
Automatic data storage
Nowadays, when you visit websites, certain information is automatically created and stored, including on this website.
When you visit our website as you are doing right now, our web server (computer on which this website is stored) automatically stores data such as
the address (URL) of the website accessed
browser and browser version
the operating system used
the address (URL) of the previously visited page (referrer URL)
the host name and IP address of the device from which access is made
date and time
in files (web server log files).
As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot rule out the possibility that this data may be viewed in the event of unlawful behavior.
Cookies
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used to help you understand the following privacy policy.
What exactly are cookies?
Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.
For example, cookie data can look like this:
Name: _ga
Value: GA1.2.1326744211.152111358608-9
Intended use: to distinguish website visitors
Expiration date: after 2 years
A browser should be able to support these minimum sizes:
At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.
We can distinguish 4 types of cookies:
Essential cookies
These cookies are necessary to ensure basic website functionality. For example, these cookies are needed when a user adds a product to the shopping cart, then continues browsing on other pages and later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window.
Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website with different browsers.
Target-oriented cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.
Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.
Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And, of course, this decision is also stored in a cookie.
How can I delete cookies?
You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies, but allow all other cookies.
If you want to determine which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you do not want to have cookies in principle, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term "delete cookies Chrome" or "disable cookies Chrome" in the case of a Chrome browser.
What about my data protection?
The so-called "Cookie Guidelines" have been in place since 2009. These state that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG).
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called "HTTP State Management Mechanism".
Storage of personal data
Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information in the context of submitting a form or comments on the blog, will be used by us together with the time and IP address only for the purpose stated in each case, kept secure and not disclosed to third parties.
We thus use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We do not disclose your personal data without consent, but we cannot exclude the possibility that this data may be viewed in the event of unlawful conduct.
If you send us personal data by e-mail - thus away from this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.
Rights under the General Data Protection Regulation
According to the provisions of the GDPR and the Austrian Data Protection Act (DSG), you are generally entitled to the following rights:
Right to rectification (Article 16 GDPR)
Right to erasure ("right to be forgotten") (Article 17 GDPR)
Right to restriction of processing (Article 18 GDPR)
Right to notification - notification obligation in connection with the rectification or erasure of personal data or restriction of processing (Article 19 GDPR)
Right to data portability (Article 20 GDPR)
Right to object (Article 21 GDPR)
Right, Not to be subject to a decision based solely on automated processing - including profiling (Article 22 DSGVO)
If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you may lodge a complaint with the supervisory authority, which in Austria is the data protection authority whose website can be found at https://www.dsb.gv.at/.
Evaluation of visitor behavior
In the following privacy policy, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we can not conclude from your behavior on this website to your person.
You can find out more about how to object to this analysis of visit data in the following data protection declaration.
TLS encryption with https
We use https to transmit data tap-proof on the Internet (data protection by design of technology Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this protection of data transmission by the small lock symbol at the top left of the browser and the use of the scheme https (instead of http) as part of our Internet address.
Google Analytics Privacy Policy
We use on our website the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool used to analyze traffic to our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to, the following:
Audience reports: Audience reports help us get to know our users better and know more precisely who is interested in our service.
Ad reports: Ad reports help us analyze and improve our online advertising.
Acquisition reports: Acquisition reports provide us with helpful information on how to get more people interested in our service.
Behavioral reports: These tell us how you interact with our website. We can track which path you take on our site and which links you click.
Conversion reports: Conversion is when you take a desired action based on a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we want to increase our conversion rate.
Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We thus know exactly what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.
What data does Google Analytics store?
Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This is how it is possible to evaluate pseudonymous user profiles in the first place.
Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.
The following cookies are used by Google Analytics:
Name: _ga
Value:2.1326744211.152111358608-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years.
Name: _gid
Value:2.1687193234.152111358608-1
Purpose: The cookie is also used to distinguish website visitors
Expiration date: after 24 hours
Name: _gat_gtag_UA_<property-id>
Wert: 1
Verwendungszweck: Wird zum Senken der Anforderungsrate verwendet. Wenn Google Analytics über den Google Tag Manager bereitgestellt wird, erhält dieser Cookie den Namen _dc_gtm_ <property-id>.
Ablaufdatum: nach 1 Minute
Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds up to one year.
Name: __utma
Value:1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years.
Name: __utmt
Wert: 1
Verwendungszweck: Das Cookie wird wie _gat_gtag_UA_<property-id> zum Drosseln der Anforderungsrate verwendet.
Ablaufdatum: nach 10 Minuten
Name: __utmb
Value:3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes.
Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After closing the browser.
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiration date: after 6 months.
Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: after 2 years.
Note: This list cannot claim to be complete, as Google also changes the choice of its cookies again and again.
Here we show you an overview of the most important data collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are "on the road" on our site.
Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate: A bounce rate is when you view only one page on our website and then leave our website again.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.
Location: The IP address can be used to determine the country and your approximate location. This process is also called IP location determination.
Technical information: Technical information may include your browser type, Internet service provider, or screen resolution.
Source of origin: Google Analytics or, of course, we are also interested in which website or which advertisement you came to our site from.
Other data include contact details, any ratings, playing media (e.g., when you play a video via our site), sharing content via social media, or adding to your favorites. The enumeration does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.
How long and where is the data stored?
Google has its servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed on different physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data center, there are corresponding emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google still remains low.
By default, Google Analytics sets a retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. There are five variants available to us for this purpose:
Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion
Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregate data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.
How can I delete my data or prevent data storage?
Under European Union data protection law, you have the right to access, update, delete or restrict your data. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables data collection by Google Analytics.
If you generally want to disable, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=111358608. We hope we have been able to provide you with the most important information about Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.
Google Analytics IP anonymization
We have implemented Google Analytics IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities when they prohibit storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.
For more information on IP anonymization, please visit https://support.google.com/analytics/answer/2763052?hl=de.
Google Analytics reports on demographic characteristics and interests
We have turned on the advertising reports features in Google Analytics. The demographic and interest reports contain information on age, gender and interests. This allows us - without being able to assign this data to individual persons - to get a better picture of our users. You can learn more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can stop the use of the activities and information of your Google account under "Advertising settings" on https://adssettings.google.com/authenticated via checkbox.
Google Analytics deactivation link
If you click on the following deactivation link, you can prevent Google from collecting further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again.
Deactivate Google Analytics
Google Analytics Data Processing Addendum
We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the "Data Processing Addendum" in Google Analytics.
You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad
Google Analytics Google Signals Privacy Policy
We have enabled Google signals in Google Analytics. This updates existing Google Analytics features (advertising reports, remarketing, cross-device reports, and interest and demographic reports) to obtain aggregated and anonymized data from you, provided you have allowed personalized ads in your Google account.
The special thing about this is that it is cross-device tracking. That means your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. Google can thus recognize, for example, if you view a product on our website via a smartphone and only buy the product later via a laptop. Thanks to the activation of Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.
Google Analytics also collects other visitor data such as location, search history, YouTube history, and data about your actions on our website through Google signals. This gives us better advertising reports from Google and more useful information about your interests and demographics. This includes your age, what language you speak, where you live, or what gender you are. Furthermore, social criteria such as your profession, your marital status or your income are also added. All these characteristics help Google Analytics to define groups of people or target groups.
The reports also help us to better assess your behavior, wishes and interests. This allows us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only occurs if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never individual person data. In your Google account, you can manage this data or delete it.
Newsletter Privacy Policy
When you sign up for our newsletter, you submit the above personal data and give us the right to contact you by email. We use the data stored as part of the registration for the newsletter exclusively for our newsletter and do not share them.
If you unsubscribe from the newsletter - you will find the link for this at the bottom of each newsletter - we will delete all data that was stored with the subscription to the newsletter.
MailChimp Privacy Policy
Like many other websites, we also use the services of the newsletter company MailChimp on our website. The operator of MailChimp is the company The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can send you interesting news very easily via newsletter. With MailChimp, we don't have to install anything and can still draw from a pool of really useful features. In the following, we will go into more detail about this email marketing service and inform you about the most important privacy-relevant aspects.
What is MailChimp?
MailChimp is a cloud-based newsletter management service. "Cloud-based" means that we don't have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure - which is available over the Internet - on an external server. This way of using a software is also called SaaS (Software as a Service).
With MailChimp we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can run single campaigns, regular campaigns, autoresponders (automatic emails), A/B tests, RSS campaigns (sending in predefined time and frequency) and follow-up campaigns.
Why do we use MailChimp on our website?
Basically, we use a newsletter service to keep in touch with you. We want to tell you what's new with us or what attractive offers we currently have in our program. For our marketing activities we always look for the simplest and best solutions. And that's why we chose Mailchimp's newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. Thus, we can design interesting and beautiful newsletters in just a short time. Through the design templates offered, we make each newsletter completely individual and thanks to the "Responsive Design", our content is also displayed legibly and beautifully on your smartphone (or any other mobile device).
Through tools such as the A/B test or the extensive analysis options, we see very quickly how our newsletters are received by you. This allows us to react if necessary and improve our offer or our services.
Another advantage is the "cloud system" of Mailchimp. The data is not stored and processed directly on our server. We can retrieve the data from external servers and save our storage space in this way. In addition, the maintenance effort is significantly reduced.
What data is stored by MailChimp?
Rocket Science Group LLC (MailChimp) maintains online platforms that allow us to contact you (if you have subscribed to our newsletter). When you become a subscriber to our newsletter through our website, you confirm by email that you are a member of a MailChimp email list. So that MailChimp can also prove that you have subscribed to the "list provider", the date of subscription and your IP address are stored. Furthermore, MailChimp stores your email address, name, physical address and demographic information, such as language or location.
This information is used to send you emails and enable certain other MailChimp features (such as newsletter evaluation).
MailChimp also shares information with third parties to provide better services. MailChimp also shares some information with third-party advertising partners to better understand its customers' interests and concerns in order to provide more relevant content and targeted advertising.
Through so-called "web beacons" (these are small graphics in HTML emails) MailChimp can determine whether the email has arrived, whether it has been opened and whether links have been clicked. All this information is stored on the MailChimp servers. This gives us statistical evaluations and allows us to see exactly how well our newsletter was received by you. This way we can adapt our offer much better to your wishes and improve our service.
MailChimp may also use this data to improve its own service. This means, for example, that the dispatch can be technically optimized or the location (country) of the recipients can be determined.
The following cookies can be set by Mailchimp. This is not a complete cookie list, but rather an exemplary selection:
Name: AVESTA_ENVIRONMENT
Value: Prod
Purpose: This cookie is necessary to provide the Mailchimp services. It is always set when a user signs up for a newsletter mailing list.
Expiration date: after session end.
Name: ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001111358608-3
Purpose: The cookie is used to distinguish a human from a bot. This allows to create secure reports about the usage of a website.
Expiration date: after 2 hours.
Name: bm_sv
Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au...
Purpose: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to offer a visitor a virtual payment transaction in a secure and easy way. For this purpose, the user is anonymously identified on the website.
Expiration date: after 2 hours.
Name: _abck
Value: 8D545C8CCA4C3A50579014C449B045111358608-9
Purpose: We could not find out more information about the purpose of this cookie
Expiration date: after one year
Sometimes it may happen that you open our newsletter via a specified link for better display. This is the case, for example, if your email program does not work or the newsletter is not displayed properly. The newsletter is then displayed via a MailChimp website. MailChimp also uses cookies (small text files that store data on your browser) on its own websites. In the process, personal data may be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no influence on it. In MailChimp's "Cookie Statement" (at: https://mailchimp.com/legal/cookies/) you can find out exactly how and why the company uses cookies.
How long and where is the data stored?
Since MailChimp is an American company, all collected data is also stored on American servers.
In principle, the data remains permanently stored on Mailchimp's servers and is only deleted when a request is made by you. You can have us delete your contact. This permanently removes all your personal data for us and anonymizes you in the Mailchimp reports. However, you can also request MailChimp to delete your data directly. Then all your data will be removed there and we will receive a notification from MailChimp. After we receive the email, we have 30 days to delete your contact from all connected integrations.
How can I delete my data or prevent data storage?
You can withdraw your consent to receive our newsletter at any time within the received email by clicking on the link at the bottom. Once you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.
If you reach a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.
Depending on your browser, disabling or deleting them works slightly differently. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you do not want to have cookies in principle, you can set up your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not.
MailChimp is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&tid=111358608. To learn more about MailChimp's use of cookies, please visit https://mailchimp.com/legal/cookies/. For information about MailChimp's privacy policy, please visit https://mailchimp.com/legal/privacy/.
MailChimp order data processing contract
We have concluded an order data processing contract (Data Processing Addendum) with MailChimp. This contract serves to safeguard your personal data and ensures that MailChimp adheres to the applicable data protection regulations and does not disclose your personal data to third parties.
For more information on this contract, visit https://mailchimp.com/legal/data-processing-addendum/.
Embedded Social Media Elements Privacy Policy
We include elements of social media services on our website in order to display images, videos and texts.
When you visit pages that display these elements, data is transmitted from your browser to the respective social media service and stored there. We have no access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:
Instagram privacy policy: https://help.instagram.com/519522125107875
Google privacy policy applies to YouTube: https://policies.google.com/privacy?hl=de
Facebook privacy policy: https://www.facebook.com/about/privacy
Twitter privacy policy: https://twitter.com/de/privacy
Facebook privacy policy
We use selected tools from Facebook on our website. Facebook is a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help of these tools we can offer you and people who are interested in our products and services the best possible offer. In the following, we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.
What are Facebook Tools?
Among many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. However, since the term is hardly known, we have decided to simply call them Facebook Tools. Among them are:
Facebook pixel
Social plug-ins (such as the "Like" or "Share" button).such as the "Like" or "Share" button)
Facebook Login
Account Kit
APIs (programming interface)
SDKs (collection of programming tools)
Platform Integrations
Plugins
Codes
Specifications
Documentation
Technologies and Services
Through these tools, Facebook extends services and has the ability to obtain information about user activity outside of Facebook.
Why do we use Facebook tools on our website?
We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to show users suitable ads, Facebook needs information about people's wants and needs. Thus, information about user behavior (and contact data) on our website is made available to the company. As a result, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailored advertising campaigns on Facebook.
Data about your behavior on our website is called "event data" by Facebook. This is also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, social plug-ins allow you to share content on our site directly on Facebook.
What data is stored by Facebook tools?
By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, phone number and IP address may be sent.
Facebook uses this information to match the data with the data it itself has from you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called "hashing" takes place. This means that a data record of any size is transformed into a character string. This also serves to encrypt data.
In addition to contact data, "event data" is also transmitted. Event data" refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless it has explicit permission or is legally required to do so. "Event data" may also be associated with contact information. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.
In order to deliver ads in an optimized manner, Facebook uses Event Data only when it has been aggregated with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. We go into more detail about individual Facebook cookies in the descriptions of each Facebook tool. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.
How long and where is the data stored?
In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.
How can I delete my data or prevent data storage?
In accordance with the Basic Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.
A complete deletion of the data will only occur if you delete your Facebook account completely. And this is how deleting your Facebook account works:
1) Click Settings on the right side of Facebook.
2) Then click "Your Facebook information" in the left column.
3) Now click "Deactivation and deletion".
4) Now select "Delete account" and then click "Next and delete account".
5) Now enter your password, click "Next" and then click "Delete account".
The storage of data that Facebook receives via our site takes place, among other things, via cookies (e.g. for social plugins). In your browser, you can deactivate, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you do not want to have cookies in principle, you can set up your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not.
Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have brought you closer to the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the Data Policy at https://www.facebook.com/about/privacy/update.
Facebook Social Plug-ins Privacy Policy
So-called social plug-ins of the company Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (the hand with raised thumb) or by a clear "Facebook Plug-in" label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known "Like" and "Share" buttons.
The following social plug-ins are offered by Facebook:
"Save" button
"Like" button, share, send and quote
Page plug-in
Comments
Messenger plug-in
Embedded posts and video player
Group plug-in
Visit https://developers.facebook.com/docs/plugins for more information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because Facebook can optimize our advertisements through them.
If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).
The information obtained is deleted or anonymized again within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, the time and other information concerning your browser.
To prevent Facebook from collecting a lot of data during your visit to our website and connecting it with Facebook data, you must log out of Facebook while visiting the website.
If you are not logged into Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit may be transmitted to Facebook. We would still like to explicitly point out that we do not know exactly about the exact content of the data. However, we try to inform you as best as possible about the data processing according to our current state of knowledge. You can also read how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update.
The following cookies are set in your browser at a minimum when you visit a website with social plug-ins from Facebook:
Name: dpr
Value: not specified
Purpose: This cookie is used to enable the social plug-ins on our website to work.
Expiration date: after end of session
Name: fr
Value: 0jieyh4111358608c2GnlufEJ9..Bde09j...1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to work properly.
Expiration date:: after 3 months
Note: These cookies were set after a test, even if you are not a Facebook member.
Provided you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/grundsätzlich. There you have the option to deactivate or activate providers.
If you want to learn more about Facebook's privacy policy, we recommend that you read the company's own data policy at https://www.facebook.com/policy.php.
LinkedIn Privacy Policy
We use social plug-ins of the social media network LinkedIn, of the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA on our website. The social plug-ins can be feeds, sharing of content or links to our LinkedIn page. The social plug-ins are clearly marked with the familiar LinkedIn logo and allow, for example, interesting content to be shared directly via our website. For the European Economic Area and Switzerland, LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing.
By embedding such plug-ins, data can be sent to LinkedIn, stored and processed there. In this privacy policy, we want to inform you about what data is involved, how the network uses this data and how you can manage or prevent the data storage.
What is LinkedIn?
LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, it focuses exclusively on building business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to look for jobs or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria, there are around 1.3 million.
Why do we use LinkedIn on our website?
We know how busy you are. That's why you can't follow all social media channels individually. Even if it would be worth it, as in our case. Because time and again we post interesting news or reports that are worth spreading. That's why we've made it possible on our website to share interesting content directly on LinkedIn or to link directly to our LinkedIn page. We consider built-in social plug-ins as an extended service on our website. The data that LinkedIn collects also helps us to show possible advertising measures only to people who are interested in our offer.
What data is stored by LinkedIn?
LinkedIn does not store any personal data merely by integrating the social plug-ins. LinkedIn calls this data generated by plug-ins passive impressions. But when you click on a social plug-in to share our content, for example, the platform stores personal data as so-called "active impressions." And this is regardless of whether you have a LinkedIn account or not. If you are logged in, the collected data is assigned to your account.
Your browser establishes a direct connection to LinkedIn's servers when you interact with our plug-ins. In this way, the company logs various usage data. In addition to your IP address, this may include login data, device information, or information about your Internet or mobile provider. If you access LinkedIn services via your smartphone, your location (after you have allowed this) can also be determined. LinkedIn may also share this data in "hashed" form with third-party advertisers. Hashing means turning a record into a string of characters. This makes it possible to encrypt the data in such a way that people can no longer be identified.
Most data about your user behavior is stored in cookies. These are small text files that are usually set in your browser. LinkedIn may also use web beacons, pixel tags, display tags, and other device identifiers.
Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be complete and only serves as an example. The following cookies were set without being logged in to LinkedIn:
Name: bcookie
Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16111358608-
Purpose: The cookie is a so-called "browser ID cookie" and consequently stores your identification number (ID).
Expiration date: After 2 years.
Name: lang
Value: v=2&lang=en
Purpose: This cookie stores your preset or preferred language.
Expiration date: after end of session
Name: lidc
Value: 1818367:t=1571904767:s=AQF6KNnJ0G111358608...
Purpose: This cookie is used for routing. Routing records the ways you came to LinkedIn and how you navigate through the website there.
Expiration date: after 24 hours.
Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Intended use: No further information could be found about this cookie.
Expiration date: after 2 minutes
Name: JSESSIONID
Value: ajax:1113586082900777718326218137
Purpose: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiration date: after session ends.
Name: bscookie
Value: "v=1&201910230812...
Purpose: This cookie is a security cookie. LinkedIn describes it as a Secure Browser ID cookie.
Expiration date: after 2 years.
Name: fid
Value: AQHj7Ii23ZBcqAAAA...
Purpose: No further information could be found for this cookie.
Expiration date: after 7 days
Note: LinkedIn also works with third-party providers. That is why we also detected the two Google Analytics cookies _ga and _gat during our test.
How long and where is the data stored?
In principle, LinkedIn retains your personal data for as long as the company considers it necessary to provide its own services. However, LinkedIn deletes your personal data when you delete your account. In some exceptional cases, LinkedIn retains some data in aggregate and anonymized form even after you delete your account. Once you delete your account, other people will not be able to see your data within one day. LinkedIn generally deletes data within 30 days. However, LinkedIn retains data if it is necessary due to legal obligation. Data that can no longer be assigned to individuals remain stored even after the account is closed. The data is stored on various servers in America and presumably also in Europe.
How can I delete my data or prevent data storage?
You have the right to access and also delete your personal data at any time. In your LinkedIn account, you can manage, change and delete your data. In addition, you can also request a copy of your personal data from LinkedIn.
Here's how to access the account information in your LinkedIn profile:
In LinkedIn, click on your profile icon and select the "Settings and Privacy" section. Now click "Privacy" and then click "Change" in the "How LinkedIn uses your data" section. In just a short time, you will be able to download selected data about your web activity and account history.
You also have the option in your browser to prevent data processing by LinkedIn. As mentioned above, LinkedIn stores most data via cookies that are set in your browser. You can manage, deactivate or delete these cookies. Depending on which browser you have, the management works slightly differently. You can find the instructions for the most common browsers here:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
LinkedIn is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures proper data transfer between the U.S. and the European Union. You can learn more about it at https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0. We have tried to bring you closer to the most important information about LinkedIn's data processing. At https://www.linkedin.com/legal/privacy-policy you can learn even more about the data processing of the social media network LinkedIn.
WooCommerce Privacy Policy
We have integrated the open source store system WooCommerce as a plugin on our website. This WooCommerce plugin is based on the WordPress content management system, which is a subsidiary of Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA). Through the implemented functions, data is sent to Automattic Inc, stored and processed. In this privacy policy, we inform you what data is involved, how the network uses this data and how you can manage or prevent the data storage.
What is WooCommerce?
WooCommerce is an online store system that has been part of the WordPress directory since 2011 and is specifically designed for WordPress websites. It is a customizable, open source eCommerce platform based on WordPress and also included in our website as a WordPress plugin.
Why do we use WooCommerce on our website?
We use this convenient online store solution to offer you our physical or digital products or services in the best possible way on our website. The goal is to provide you with a simple and easy access to our offer, so that you can easily and quickly get to your desired products. With WooCommerce we have found a good plugin that meets our requirements for an online store.
What data is stored by WooCommerce?
Information that you actively enter into a text field in our online store may be collected and stored by WooCommerce or Automattic. So when you register with us or order a product, Automattic can collect, process and store this data. This may include credit card or billing information in addition to email address, name or address. Automattic may also use this information for its own marketing campaigns.
In addition, there is also information that Automattic automatically collects from you in so-called server log files:
IP address
Browser information
Default language setting
Date and time of web access
WooCommerce also sets cookies in your browser and uses technologies such as pixel tags (web beacons), for example, to clearly identify you as a user and possibly offer interest-based advertising. WooCommerce uses a number of different cookies that are set depending on the user action. This means, for example, that when you add a product to the shopping cart, a cookie is set so that the product remains in the shopping cart when you leave our website and return at a later time.
Here we show you an example list of possible cookies that can be set by WooCommerce:
Name: woocommerce_items_in_cart
Value: 1
Purpose: The cookie helps WooCommerce determine when the content in the shopping cart changes.
Expiration date: after session end
Name: woocommerce_cart_hash
Value: 447c84f810834056ab37cfe5ed27f204111358608-7
Purpose: This cookie is also used to detect and store the changes in your shopping cart.
Expiration date: after session end.
Name: wp_woocommerce_session_d9e29d251cf8a108a6482d9fe2ef34b6
Value: 1146%7C%7C1589034207%7C%7C95f8053ce0cea135bbce671043e740111358608-4aa
Purpose: This cookie contains a unique identifier for you, so that the shopping cart data can be found in the database.
Expiration date: after 2 days
How long and where is the data stored?
Unless there is a legal obligation to keep data for a longer period of time, WooCommerce deletes the data when it is no longer needed for its own purposes for which it was stored. For example, server log files that receive technical data about your browser and IP address are deleted after about 30 days. Until then, Automattic uses the data to analyze the traffic on its own websites (for example, all WordPress sites) and to fix possible problems. The data is stored on American servers of Automattic.
How can I delete my data or prevent data storage?
You have the right to access your personal data and object to its use and processing at any time. You can also file a complaint with a state supervisory authority at any time.
In your browser, you also have the option to manage, delete or disable cookies individually. However, please note that disabled or deleted cookies have possible negative effects on the functions of our WooCommerce online store. Depending on which browser you use, managing cookies works slightly differently. Below you can see links to the instructions for the most popular browsers:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
Automattic is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC.
For more details about the privacy policy and what data is collected by WooCommerce and how, please visit https://automattic.com/privacy/ and for general information about WooCommerce, please visit https://woocommerce.com/.
Privacy Policy
Table of Contents
Privacy Policy
Automatic Data Retention
Cookies
Storage of Personal Data
Rights in accordance with the General Data Protection Regulation
Evaluation of Visitor Behaviour
TLS encryption with https
Google Analytics Privacy Policy
Newsletter Privacy Policy
MailChimp Privacy Policy
Embedded Social Media elements Privacy Policy
Facebook Data Policy
LinkedIn Privacy Policy
WooCommerce Privacy Policy
Privacy Policy
We created this Privacy Policy (version 21.06.2020-111358608), to declare which information we collect, how we use data and which options the users of our website have, according to the guidelines of the General Data Protection Regulation (EU) 2016/679
Unfortunately, these subjects sound rather technical due to their nature, but we have put much effort into describing the most important things as simply and clearly as possible.
Automatic Data Retention
Every time you visit a website nowadays, certain information is automatically created and saved, just as it happens on this website.
Whenever you visit our website such as you are doing right now, our webserver (computer on which this website is saved/stored) automatically saves data such as
the address (URL) of the accessed website
browser and browser version
the used operating system
the address (URL) of the previously visited site (referrer URL)
the host name and the IP-address of the device the website is accessed from
date and time
in files (webserver-logfiles).
Generally, webserver logfiles stay saved for two weeks and then get deleted automatically. We do not pass this information to others, but we cannot exclude the possibility that this data will be looked at in case of illegal conduct.
Cookies
Our website uses HTTP cookies to store user-specific data.
For your better understanding of the following Privacy Policy statement, we will explain to you below what cookies are and why they are in use.
What exactly are cookies?
Every time you surf the internet, you use a browser. Common browsers are for example Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
What should not be dismissed, is that cookies are very useful little helpers. Nearly all websites use cookies. More accurately speaking these are HTTP-cookies, since there are also different cookies for other uses. http-cookies are small files which our website stores on your computer. These cookie files are automatically put into the cookie-folder, which is like the "brain" of your browser. A cookie consists of a name and a value. Moreover, to define a cookie, one or multiple attributes must be specified.
Cookies save certain parts of your user data, such as e.g. language or personal page settings. When you re-open our website, your browser submits this "user specific" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are familiar to. In some browsers every cookie has its own file, in others such as Firefox, all cookies are stored in one single file.
There are both first-party cookies and third-party coookies. First-party cookies are created directly by our site, while third-party cookies are created by partner-websites (e.g. Google Analytics). Every cookie is individual, since every cookie stores different data. The expiration time of a cookie also varies - it can be a few minutes, or up to a few years. Cookies are no software-programs and contain no computer viruses, trojans or any other malware. Cookies also cannot access your PC's information.
This is an example of how cookie-files can look:
name: _ga
value: GA1.2.1326744211.152111358608-9
purpose: differentiation between website visitors
expiration date: after 2 years
A browser should support these minimum sizes:
at least 4096 bytes per cookie
at least 50 cookies per domain
at least 3000 cookies in total
Which types of cookies are there?
What exact cookies we use, depends on the used services. We will explain this in the following sections of the Privacy Policy statement. Firstly, we will briefly focus on the different types of HTTP cookies.
There are 4 different types of cookies:
Essential Cookies
These cookies are necessary to ensure the basic function of a website. They are needed when a user for example puts a product into their shopping cart, then continues surfing on different websites and comes back later in order to proceed to the checkout. Even when the user closed their window priorly, these cookies ensure that the shopping cart does not get deleted.
Purposive Cookies
These cookies collect info about the user behavior and record if the user potentially receives any error messages. Furthermore, these cookies record the website's loading time as well as its behaviour within different browsers.
Target-oriented cookies
These cookies care for an improved user-friendliness. Thus, information such as previously entered locations, fonts or data in forms stay saved.
Advertising Cookies
These cookies are also known as targeting cookies. They serve the purpose of delivering individually adapted advertisements to the user. This can be very practical, but also rather annoying.
Upon your first visit to a website you are usually asked which of these cookie-types you want to accept. Furthermore, this decision will of course also be saved in a cookie.
How can I delete cookies?
You yourself take the decision if and how you want to use cookies. Thus, no matter what service or website cookies are from, you always have the option to delete, deactivate or only partially allow them. Therefore, you can for example block cookies of third parties but allow any other cookies.
If you want change or delete cookie-settings and would like to determine which cookies have been saved to your browser, you can find this info in your browser-settings:
Chrome: Clear, enable and manage cookies in Chrome
Safari: Manage cookies and website data in Safari
Firefox: Clear cookies and site data in Firefox
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete cookies in Microsoft Edge
If you generally do not want to allow any cookies at all, you can set up your browser in a way, to notify you whenever a potential cookie is about to be set. This gives you the opportunity to manually decide to either permit or deny the placement of every single cookie. The settings for this differ from browser to browser. Therefore, it might be best for you to search for the instructions in Google. If you are using Chrome, you could for example put the search phrase "delete cookies Chrome" or "deactivate cookies Chrome" into Google.
How is my data protected?
There is a "cookie policy" that has been in place since 2009. It states that the storage of cookies requires the user's consent. However, among the countries of the EU, these guidelines are often met with mixed reactions. In Austria the guidelines have been implemented in § 96 section 3 of the Telecommunications Act (TKG).
If you want to learn more about cookies and do not mind technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".
Storage of Personal Data
Any personal data you electronically submit to us on this website, such as your name, email address, home address or other personal information you provide via the transmission of a form or via any comments to the blog, are solely used for the specified purpose and get stored securely along with the respective submission times and IP-address. These data do not get passed on to third parties.
Therefore, we use personal data for the communication with only those users, who have explicitly requested being contacted, as well as for the execution of the services and products offered on this website. We do not pass your personal data to others without your approval, but we cannot exclude the possibility this data will be looked at in case of illegal conduct.
If you send us personal data via email - and thus not via this website - we cannot guarantee any safe transmission or protection of your data. We recommend you, to never send confidential data via email.
Rights in accordance with the General Data Protection Regulation
You are granted the following rights in accordance with the provisions of the GDPR (General Data Protection Regulation) and the Austrian Data Protection Act (DSG):
right to rectification (article 16 GDPR)
right to erasure ("right to be forgotten") (article 17 GDPR)
right to restrict processing (article 18 GDPR)
righ to notification - notification obligation regarding rectification or erasure of personal data or restriction of processing (article 19 GDPR)
right to data portability (article 20 GDPR)
Right to object (article 21 GDPR)
right not to be subject to a decision based solely on automated processing - including profiling - (article 22 GDPR)
If you think that the processing of your data violates the data protection law, or that your data protection rights have been infringed in any other way, you can lodge a complaint with your respective regulatory authority. For Austria this is the data protection authority, whose website you can access at https://www.data-protection-authority.gv.at/.
Evaluation of Visitor Behaviour
In the following Privacy Policy, we will inform you on if and how we evaluate the data of your visit to this website. The evaluation is generally made anonymously, and we cannot link to you personally based on your behavior on this website.
You can find out more about how to disagree with the evaluation of visitor data, in the Privacy Policy below.
TLS encryption with https
We use https to transfer information on the internet in a tap-proof manner (data protection through technology design Article 25 Section 1 GDPR). With the use of TLS (Transport Layer Security), which is an encryption protocol for safe data transfer on the internet, we can ensure the protection of confidential information. You can recognise the use of this safeguarding tool by the little lock-symbol, which is situated in your browser's top left corner, as well as by the use of the letters https (instead of http) as a part of our web address.
Google Analytics Privacy Policy
We use the tracking and analysis tool Google Analytics (GA) of the US-American company Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Analytics collects data on your actions on our website. Whenever you click a link for example, this action is saved in a cookie and transferred to Google Analytics. With the help of reports which we receive from Google Analytics, we can adapt our website and our services better to your wishes. In the following, we will explain the tracking tool in more detail, and most of all, we will inform you what data is saved and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool with the purpose of conducting data traffic analysis of our website. For Google Analytics to work, there is a tracking code integrated to our website. Upon your visit to our website, this code records various actions you perform on your website. As soon as you leave our website, this data is sent to the Google Analytics server, where it is stored.
Google processes this data and we then receive reports on your user behavior. These reports can be one of the following:
Target audience reports: With the help of target audience reports we can get to know our users better and can therefore better understand who is interested in our service.
Advertising reports: Through advertising reports we can analyze our online advertising better and hence improve it.
Acquisition reports: Acquisition reports provide us helpful information on how we can get more people enthusiastic about our service.
Behaviour reports: With these reports, we can find out how you interact with our website. By the means of behavior reports, we can understand what path you go on our website and what links you click.
Conversion reports: A conversion is the process of leading you to carry out a desired action due to a marketing message. An example of this would be transforming you from a mere website visitor into a buyer or a newsletter subscriber. Hence, with the help of these reports we can see in more detail, if our marketing measures are successful with you. Our aim is to increase our conversion rate.
Real time reports: With the help of these reports we can see in real time, what happens on our website. It makes us for example see, we can see how many users are reading this text right now.
Why do we use Google Analytics on our website?
The objective of our website is clear: We want to offer you the best possible service. Google Analytics' statistics and data help us with reaching this goal.
Statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our page in a way that makes it easier to be found by interested people on Google. On the other hand, the data helps us to get a better understanding of you as our visitor. Therefore, we can very accurately find out what we must improve on our website, in order to offer you the best possible service. The analysis of that data also enables us to carry out our advertising and marketing measures in a more individual and more cost-effective way. After all, it only makes sense to show our products and services exclusively to people who are interested in them.
What data gets stored by Google Analytics?
With the aid of a tracking code, Google Analytics creates a random, unique ID which is connected to your browser cookie. That way, Google Analytics recognises you as a new user. The next time you visit our site, you will be recognised as a "recurring" user. All data that is collected gets saved together with this very user ID. Only this is how it is made possible for us to evaluate and analyze pseudonymous user profiles.
Your interactions on our website are measured by tags such as cookies and app instance IDs. Interactions are all kinds of actions that you perform on our website. If you are also using other Google systems (such as a Google Account), data generated by Google Analytics can be linked with third-party cookies. Google does not pass on any Google Analytics data, unless we as the website owners authorise it. In case it is required by law, exceptions can occur.
The following cookies are used by Google Analytics:
Name: _ga
Value:2.1326744211.152111358608-5
Purpose: By default, analytics.js uses the cookie _ga, to save the user ID. It generally serves the purpose of differentiating between website visitors.
Expiration date: After 2 years.
Name: _gid
Value:2.1687193234.152111358608-1
Purpose: This cookie also serves the purpose of differentiating between website users
Expiration date: After 24 hours
Name: _gat_gtag_UA_<property-id>
Value: 1
Verwendungszweck: It is used for decreasing the demand rate. If Google Analytics is provided via Google Tag Manager, this cookie gets the name _dc_gtm_ <property-id>.
Expiration date: After 1 minute
Name: AMP_TOKEN
Value: No information
Purpose: This cookie has a token which is used to retrieve the user ID by the AMP Client ID Service. Other possible values suggest a logoff, a request or an error.
Expiration date: After 30 seconds up to one year
Name: __utma
Value:1564498958.1564498958.1564498958.1
Purpose: With this cookie your behaviour on the website can be tracked and the site performance can be measured. The cookie is updated every time the information is sent to Google Analytics.
Expiration date: After 2 years
Name: __utmt
Value: 1
Purpose: Just like _gat_gtag_UA_<property-id> this cookie is used for keeping the requirement rate in check.
Expiration date: Afer 10 minutes
Name: __utmb
Value:3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information gets sent to Google Analytics.
Expiration date: After 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to determine new sessions for recurring visitors. It is therefore a session cookie, and only stays saved until you close the browser again.
Expiration date: After closing the browser.
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: This cookie is used to identify the source of our website's visitor number. This means that the cookie saves information on where you came to our website from. This could be another site or an advertisement.
Expiration date: After 6 months.
Name: __utmv
Value: No information
Purpose: The cookie is used to store custom user data. It gets updated whenever information is sent to Google Analytics.
Expiration date: After 2 years
Note: This list is by no means exhaustive, since Google are repeatedly changing the use of their cookies.
Below we will give you an overview of the most important data that can be evaluated by Google Analytics:
Heatmaps: Google creates so-called heatmaps. These heatmaps make it possible to see the exact areas you click on, so we can get information on what routes you make on our website.
Session duration: Google calls the time you spend on our website without leaving it session duration. Whenever you are inactive for 20 minutes, the session ends automatically.
Bounce rate If you only look at one page of our website and then leave our website again, it is called a bounce.
Account creation: If you create an account or make an order on our website, Google Analytics collects this data.
IP-Address: The IP address is only shown in a shortened form, to make it impossible to clearly allocate it.
Location: Your approximate location and the country you are in can be defined by the IP address. This process is called IP location determination.
Technical information: Information about your browser type, your internet provider and your screen resolution are called technical information.
Source: Both, Google Analytics as well as ourselves, are interested in what website or what advertisement led you to our site.
Further possibly stored data includes contact data, potential reviews, playing media (e.g. when you play a video on our site), sharing of contents via social media or adding our site to your favorites. This list is not exhaustive and only serves as general guidance on Google Analytics' data retention.
How long and where is the data saved?
Google has servers across the globe. Most of them are in America and therefore your data is mainly saved on American servers. Here you can read detailed information on where Google's data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=en
Your data is allocated to various physical data mediums. This has the advantage of allowing to retrieve the data faster, and of protecting it better from manipulation. Every Google data centre has respective emergency programs for your data. Hence, in case of a hardware failure at Google or a server error due to natural disasters, the risk for a service interruption stays relatively low.
Google Analytics has a 26 months standardised period of retaining your user data. After this time, your user data is deleted. However, we have the possibility to choose the retention period of user data ourselves. There are the following five options:
Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatical deletion
As soon as the chosen period is expired, the data is deleted once a month. This retention period applies to any of your data which is linked to cookies, user identification and advertisement IDs (e.g. cookies of the DoubleClick domain). Any report results are based on aggregated information and are stored independently of any user data. Aggregated information is a merge of individual data into a single and bigger unit.
How can I delete my data or prevent data retention?
Under the provisions of the European Union's data protection law, you have the right to obtain information on your data and to update, delete or restrict it. With the help of a browser add on that can deactivate Google Analytics' JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download this add on at https://tools.google.com/dlpage/gaoptout?hl=en-GB. Please consider that this add on can only deactivate any data collection by Google Analytics.
Should you generally want to deactivate, delete or manage all cookies (independently of Google Analytics), you can use one of the guides that are available for any browser:
Chrome: Clear, enable and manage cookies in Chrome
Safari: Manage cookies and website data in Safari
Firefox: Clear cookies and site data in Firefox
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete cookies in Microsoft Edge
Google Analytics is an active participant of the EU-U.S. Privacy Shield Framework, which regulates correct and save transfer of personal data.
You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=111358608. We hope we were able to make you more familiar with the most important information on Google Analytics' data processing. If you want to learn more about the tracking service, we recommend both of the following links: https://marketingplatform.google.com/about/analytics/terms/gb/ and https://support.google.com/analytics/answer/6004245?hl=en.
Google Analytics IP Anonymisation
We implemented Google Analytics' IP address anonymisation to this website. Google developed this function, so this website can comply with the applicable privacy laws and the local data protection authorities' recommendations, should they prohibit the retention of any full IP addresses.
The anonymisation or masking of IP addresses takes place, as soon as they reach Google Analytics' data collection network, but before the data would be saved or processed.
You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=en.
Google Analytics Reports on demographic characteristics and interests
We have turned on Google Analytics' functions for advertising reports. These reports on demographic characteristics and interests contain details about age, gender and interests. Through them we can get a better picture of our users - without being able to allocate any data to individual persons. You can learn more about advertising functions at https://support.google.com/analytics/answer/3450482?hl=en&%3Butm_id=ad.
You can terminate the use of your Google Account's activities and information in "Ads Settings" at https://adssettings.google.com/authenticated via a checkbox.
Google Analytics Deactivation Link
By clicking on the following deactivation link you can prevent Google from tracking your further visits. Caution: The deletion of cookies, the use of your browser's incognito/private mode or the use of a different browser may lead to your data being collected again.
deactivate Google Analytics
Google Analytics' Data Processing Amendment
By accepting the amendment on data processing in Google Analytics, we entered a contract with Google concerning the use of Google Analytics.
You can find out more about the amendment on data processing for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=en&utm_id=ad
Google Analytics Google Signals Privacy Policy
We have activated Google signals in Google Analytics. Through this, any existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated, to result in the summary and anonymisation of your data, should you have permitted personalised ads in your Google Account.
The special aspect of this is that it involves cross-device tracking. That means your data can be analyzed across multiple devices. Through the activation of Google signals, data is collected and linked to the Google account. For example, it enables Google to recognise when you look at a product on a smartphone and later buy the product on a laptop. Due to activating Google signals, we can start cross-device remarketing campaigns, which would otherwise not be possible to this extent. Remarketing means that we can show you our products and services across other websites as well.
Furthermore, further visitor data such as location, search history, YouTube history and data about your actions on our website are collected in Google Analytics. As a result, we receive improved advertising reports and more useful information on your interests and demographic characteristics. These include your age, the language you speak, where you live or what your gender is. Certain social criteria such as your job, your marital status or your income are also included. All these characteristics help Google Analytics to define groups of persons or target audiences.
Those reports also help us to better assess your behavior, as well as your wishes and interests. As a result, we can optimise and customise our products and services for you. By default, this data expires after 26 months. Please consider that this data is only collected if you have agreed to personalised advertisement in your Google Account. The retained information is always exclusively summarised and anonymous data, and never any data on individual persons. You can manage or delete this data in your Google Account.
Newsletter Privacy Policy
When you subscribe to our Newsletter you submit your personal data and give us the right to contact you via email. We use the data that is stored for the registration for the Newsletter exclusively for our Newsletter and do not pass them on.
If you unsubscribe from the newsletter - for which you can find a link in the bottom of every newsletter - we will delete all data that was saved when you registered for the newsletter.
MailChimp Privacy Policy
Like many other websites, we use the services of the newsletter company MailChimp on our website. The operator of MailChimp is the company The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. With the aid of MailChimp we can easily send you interesting news via newsletter. For the use of the service we do not have to install anything but can still access a pool of very efficient features. In the following we will give more details on this email marketing service and will inform you about the most important data protection aspects.
What is MailChimp?
MailChimp is a cloud-based newsletter management service. "Cloud-based" means that we do not need to install MailChimp on our own computer or server. Instead, we use the service on an external server, or more specifically via an IT infrastructure, which is available via the internet. Using a software this way is also called SaaS (software as a service).
MailChimp allows us to chose from a wide range of different email types. Depending on what goal we want to reach with our newsletter, we can run individual campaigns, regular campaigns, auto responders (automated emails), A/B tests, RSS campaigns (mailings at pre-set times and frequencies) and follow-up campaigns.
Why do we use MailChimp on our website?
The reason we would use any newsletter service is so we can stay in contact with you. We want to keep you on the loop what news or attractive offers we have for you at the time. As we constantly seek out the easiest and best solutions for our marketing measures, we have decided on MailChimp as our newsletter management service. While the software is very easy to use, it offers many helpful features. For example, it allows us to create interesting and attractive newsletters in only a short time. With integrated design templates we can create every newsletter in an individual way. Due to the "responsive design" feature, our contents are also presented in a readable and pleasant way on your smartphone (or any other mobile device).
With tools such as A/B testing or the extensive analysis options, we can quickly tell how you like our newsletters. This means that we can react if necessary and improve our offer or our services.
Another advantage is MailChimp's "cloud system". The data is not stored and processed directly on our server. We can retrieve the datafrom external servers and therefore save our memory space and also decrease maintenance effort.
What data is saved by MailChimp?
Rocket Science Group LLC (MailChimp) operate online platforms which enable us to get in contact with you, provided you subscribed to our newsletter. If you become a subscriber of our newsletter via our website, by email you agree to become a member of a MailChimp email list. Then, MailChimp saves your subscription data and your IP address, so it can verify your entry into the list provider. Furthermore, MailChimp stores your email address, your name, your physical address and demographic information, such as language or location.
This information is used to send emails to you and to allow certain other MailChimp functions (e.g. the evaluation of newsletters).
MailChimp also shares information with third parties to improve its services. Furthermore, MailChimp shares certain data with advertising partners of third parties to get a better understanding of its clients' interests, in order to provide relevant contents and target-oriented advertising.
With so-called "web beacons" (small graphics in HTML emails), MailChimp can determine if an email has arrived, has been opened or if links have been clicked. This information is then stored on MailChimp's servers. That way we receive statistical evaluations and can see how you liked our newsletter. Therefore, we can tailor our offer better to your wishes and improve our service.
Moreover, MailChimp are allowed to use this data for improving their own service. Thus, they can for example technically optimize the distribution or determine the location (or the country) of the recipient.
The following cookies can be set by MailChimp. The list is not exhaustive and is merely an exemplary selection:
Name: AVESTA_ENVIRONMENT
Value: Prod
Purpose: This cookie is necessary to provide the services of Mailchimp. It is always set when a user registers for a newsletter mailing list.
Expiry date: at the end of the session.
Name: ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001111358608-3
Purpose: The cookie is used to differentiate a human from a bot. That way secure reports on the use of a website can be created.
Expiry date: after 2 hours
Name: bm_sv
Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au...
Purpose: This cookie comes from MasterPass Digital Wallet (a MasterCard service) and is used to offer a secure and easy virtual payment process to visitors. For this purpose, the user is anonymously identified on the website.
Expiry date: after 2 hours
Name: _abck
Value: 8D545C8CCA4C3A50579014C449B045111358608-9
Purpose: We could not find any further information about the purpose of this cookie.
Expiry date: after one year
For better display it could be that you would sometimes open our newsletter via a specified link. This can be the case if your email program does not work or if the newsletter is not displayed properly. The newsletter will then be shown via a MailChimp website. MailChimp also uses cookies on its websites (small text files which save data on your browser).
Personal data can be processed by MailChimp and their partners (e.g. Google Analytics). MailChimp is responsible for the collection of this data and we have no influence on it. MailChimp's "Cookie Statement" (at: https://mailchimp.com/legal/cookies/) tells you exactly how and why the company uses cookies.
How long and where is the data saved?
Since MailChimp is an American company, all retained data is stored on American servers.
Generally, the data stays permanently saved on MailChimp's servers and is deleted only when you request it. You can have your contact information with us deleted. This permanently removes all your personal data for us and anonymises you in MailChimp's reports. However, you can also request the deletion of your data permanently at MailChimp. Then all your data are removed from there and we receive a notification from MailChimp. After we receive the email we have 30 days to delete your contact from all integrations.
How can I delete my data or prevent data retention?
You can withdraw your approval for the receipt of our newsletters anytime, by clicking the link in the lower area of the received newsletter email. When you click on the unsubscribe link, your data with MailChimp gets deleted.
When you land on a MailChimp website via a link in our newsletter and cookies are consequently set in your browser, you can delete or deactivate these cookies anytime.
Depending on the browser, the deactivation or deletion differs slightly. The following instructions show how to manage cookies in your browser:
Chrome: Clear, enable and manage cookies in Chrome
Safari: Manage cookies and website data in Safari
Firefox: Clear cookies and site data in Firefox
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete cookies in Microsoft Edge
If you generally do not want to allow any cookies, you can set up your browser in a way so it would notify you whenever a potential cookie is about to be set. This lets you decide upon the placement of every single cookie.
MailChimp is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&tid=111358608. You can find more information on MailChimp's use of cookies at https://mailchimp.com/legal/cookies/, and you can learn more about data protection at MailChimp (Privacy) at https://mailchimp.com/legal/privacy/.
MailChimp Data Processing Addendum
We entered a contract with MailChimp on the Data Processing Addendum. This contract serves as a protection of your personal data and ensures that MailChimp follows the applicable data protection regulations and disclose your personal data to third parties.
You can find more information on this contract at https://mailchimp.com/legal/data-processing-addendum/.
Embedded Social Media elements Privacy Policy
We have embedded elements from social media services on our website, to display pictures, videos and texts. By visiting pages that present such elements, data is transferred from your browser to the respective social media service, where it is stored. We do not have access to this data.
The following links lead to the respective social media services' sites, where you can find a declaration on how they handle your data:
Instagram Data Policy: https://help.instagram.com/519522125107875
For YouTube, the Google Privacy Policy applies: https://policies.google.com/privacy?hl=en-GB
Facebook Data Policy: https://www.facebook.com/about/privacy
Twitter Privacy Policy: https://twitter.com/en/privacy
Facebook Data Policy
We use selected Facebook tools on our website. Facebook is a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the aid of this tool we can provide the best possible offers to you and anyone interested in our products and services. In the following we will give you an overview on the different Facebook tools, as well as on what data is sent to Facebook and how you can delete this data.
What are Facebook tools?
Along with many other products, Facebook also offers so-called "Facebook Business Tools". This is Facebook's official name for the tools, but it is not very common. Therefore, we decided to merely call them "Facebook tools". They include the following:
Facebook Pixel
social plugins (e.g. the "Like" or "Share" button)
Facebook Login
Account Kit
APIs (application programming interface)
SDKs (Softwart developmept kits)
Platform integrations
Plugins
Codes
Specifications
Documentations
Technologies and Services
With these tools Facebook can extend its services and is able to receive information on user activities outside of Facebook.
Why do we use Facebook tools on our website?
We only want to show our services and products to people who are genuinely interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, to be able to show suitable adverts to users, Facebook requires additional information on people's needs and wishes. Therefore, information on the user behavior (and contact details) on our website, are provided to Facebook. Consequently, Facebook can collect better user data and is able to display suitable ads for our products or services. Thanks to the tools it is possible to create targeted, customized ad campaigns of Facebook.
Facebook calls data about your behavior on our website "event data" and uses them for analytics services. That way, Facebook can create "campaign reports" about our ad campaigns' effectiveness on our behalf. Moreover, by analyses we can get a better insight into how you use our services, our website or our products. Therefore, some of these tools help us optimise your user experience on our website. With the social plugins for instance, you can share our site's contents directly on Facebook.
What data is saved by the Facebook tools?
With the use of the Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be transmitted.
Facebook uses this information to match the data with the data it has on you (if you are a Facebook member). However, before the customer data is transferred to Facebook, a so-called "hashing" takes place. This means, that a data record of any size is transformed into a string of characters, which also has the purpose of encrypting data.
Furthermore, not only contact data, but also "event data" is transferred. These data are the information we receive about you on our website. To give an example, it allows us to see what subpages you visit or what products you buy from us. Facebook does not disclose the obtained information to third parties (such as advertisers), unless the company has an explicit permission or is legally obliged to do so. Also, "event data" can be linked to contact information, which helps Facebook to offer improved, customized ads. Finally, after the previously mentioned matching process, Facebook deletes the contact data.
To deliver optimised advertisements, Facebook only uses event data, if they have been combined with other data (that have been collected by Facebook in other ways). Facebook also uses event data for the purposes of security, protection, development and research. Many of these data are transmitted to Facebook via cookies. Cookies are little text files, that are used for storing data or information in browsers. Depending on the tools used, and on whether you are a Facebook member, a different number of cookies are placed in your browser. In the descriptions of the individual Facebook tools we will go into more detail on Facebook cookies. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.
How long and where are the data saved?
Facebook fundamentally stores data, until they are no longer of use for their own services and products. Facebook has servers for storing their data all around the world. However, customer data is cleared within 48 hours after they have been matched with their own user data.
How can I delete my data or prevent data retention?
In accordance with the General Data Protection Regulation (GDPR) you have the right of information, rectification, transfer and deletion of your data.
The collected data is only fully deleted when you delete your entire Facebook account. Deleting your Facebook account works as follows:
1) Click on settings in the top right side in Facebook.
2) Then, click "Your Facebook information" in the left column.
3) Now click on "Deactivation and deletion".
4) Choose "Permanently delete account" and then click on "Continue to account deletion".
5) Enter your password, click on "continue" and then on "Delete account".
The retention of data Facebook receives via our site is done via cookies (e.g. with social plugins), among others. You can deactivate, clear or manage both all and individual cookies in your browser. How this can be done differs depending on the browser you use. The following instructions show how to manage cookies in your browser:
Chrome: Clear, enable and manage cookies in Chrome
Safari: Manage cookies and website data in Safari
Firefox: Clear cookies and site data in Firefox
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete cookies in Microsoft Edge
If you generally do not want to allow any cookies at all, you can set up your browser to notify you whenever a cookie is about to be set. This gives you the opportunity to decide upon the permission or deletion of every single cookie.
Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates correct and secure transfer of personal data. You can find more information at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we could give you an understanding of the most important information about the use of Facebook tools and data processing. If you want to find out more on how Facebook use your data, we recommend reading the data policies at https://www.facebook.com/about/privacy/update.
Facebook Social Plugins Privacy Policy
We installed so-called social plugins from Facebook Inc. to our website. You can recognise these buttons by the classic Facebook logo, the "Like" button (hand with raised thumb) or by a "Facebook plugin" label. A social plugin is a small part of Facebook that is integrated into our page. Each plugin has its own function. The most used functions are the well-known "Like" and "Share" buttons.
Facebook offers the following social plugins:
"Save" button
"Like" button, Share, Send and Quote
Page plugin
Comments
Messenger plugin
Embedded posts and video player
Group Plugin
At https://developers.facebook.com/docs/plugins you will find more information on how the individual plugins are used. On the one hand, we use the social plug-ins to offer you a better user experience on our site, and on the other hand because Facebook can optimise our advertisements with it.
If you have a Facebook account or have already visited facebook.com, Facebook has already placed at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our website or interact with social plugins (e.g. the "Like" button).
The received information will be deleted or anonymised within 90 days. According to Facebook, this data includes your IP address, the websites you have visited, the date, time and other information relating to your browser.
In order to prevent Facebook from collecting much data and matching it with your Facebook data during your visit to our website, you must log out of Facebook while you visit our website.
If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you are visiting can be transmitted to Facebook. We would like to explicitly point out that we do not know what exact data is collected. However, based on our current knowledge, we want to try to inform you as best we can about data processing. You can also read about how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update.
At least the following cookies are set in your browser when you visit a website with social plugins from Facebook:
Name: dpr
Value: no information
Purpose:This cookie is used to make the social plugins work on our website.
Expiry date: after end of session
Name: fr
Value: 0jieyh4111358608c2GnlufEJ9..Bde09j...1.0.Bde09j
Purpose:The cookie is also necessary for the plugins to function properly
Expiry date: after 3 months
Note: These cookies were set after our test and may be placed even if you are not a Facebook member.
If you are registered with Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can go to https://www.youronlinechoices.com/uk/your-ad-choices/ and manage your usage-based online advertising. There you have the option to deactivate or activate providers.
If you want to learn more about Facebook's data protection, we recommend the company's own data policies at https://www.facebook.com/policy.php.
LinkedIn Privacy Policy
On our website we use social plugins from the social media network LinkedIn, of the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Social plugins can be feeds, content sharing or a link to our LinkedIn page. Social plugins are clearly marked with the well-known LinkedIn logo and for example allow sharing interesting content directly via our website. Furthermore, LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing in the European Economic Area and Switzerland.
By embedding these plugins, data can be sent to, as well as stored and processed by LinkedIn. In this privacy policy we want to inform you what data this is, how the network uses this data and how you can manage or prevent data retention.
What is LinkedIn?
LinkedIn is the largest social network for business contacts. In contrast to e.g. Facebook, LinkedIn focuses exclusively on establishing business connections. Therefore, companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to find a job or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria there are about 1.3 million.
Why do we use LinkedIn on our website?
We know how busy you are. You just cannot keep up with following every single social media channel. Even if it would really be worth it, as it is with our channels, since we keep posting interesting news and articles worth spreading. Therefore, on our website we have created the opportunity to share interesting content directly on LinkedIn, or to refer directly to our LinkedIn page. We consider built-in social plugins as an extended service on our website. The data LinkedIn collects also help us to display potential advertising measures only to people who are interested in our offer.
What data are stored by LinkedIn?
LinkedIn stores no personal data due to the mere integration of social plugins. LinkedIn calls the data generated by plugins passive impressions. However, if you click on a social plugin to e.g. share our content, the platform stores personal data as so-called "active impressions". This happens regardless of whether you have a LinkedIn account or not. If you are logged in, the collected data will be assigned to your account.
When you interact with our plugins, your browser establishes a direct connection to LinkedIn's servers. Through that, the company logs various usage data. These may include your IP address, login data, device information or information about your internet or cellular provider. If you use LinkedIn services via your smartphone, your location may also be identified (after you have given permission). Furthermore, LinkedIn can share this data with third-party advertisers in "hashed" form. Hashing means that a data set is transformed into a character string. This allows data to be encrypted, which prevents persons from getting identified.
Most data on your user behavior is stored in cookies. These are small text files that usually get placed in your browser. Furthermore, LinkedIn can also use web beacons, pixel tags, display tags and other device recognitions.
Various tests also show which cookies are set when a user interacts with a social plug-in. We do not claim for the information we found to be exhaustive, as it only serves as an example. The following cookies were set without being logged in to LinkedIn:
Name: bcookie
Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16111358608-
Purpose: This cookie is a so-called "browser ID cookie" and stores your identification number (ID).
Expiry date: after 2 years
Name: lang
Value: v=2&lang=en-gb
Purpose:This cookie saves your default or preferred language.
Expiry date: after end of session
Name: lidc
Value: 1818367:t=1571904767:s=AQF6KNnJ0G111358608...
Purpose:This cookie is used for routing. Routing records how you found your way to LinkedIn and how you navigate through the website.
Expiry date: after 24 hours
Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Purpose:No further information could be found about this cookie.
Expiry date: after 2 minutes
Name: JSESSIONID
Value: ajax:1113586082900777718326218137
Purpose: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiry date: after end of session
Name: bscookie
Value: "v=1&201910230812...
Purpose: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.
Expiry date: after 2 years
Name: fid
Value: AQHj7Ii23ZBcqAAAA...
Purpose: We could not find any further information about this cookie.
Expiry date: after 7 days
Note: LinkedIn also works with third parties. That is why we identified the Google Analytics cookies _ga and _gat in our test.
How long and where are the data stored?
In general, LinkedIn retains your personal data for as long as the company considers it necessary for providing its services. However, LinkedIn deletes your personal data when you delete your account. In some exceptional cases, LinkedIn keeps some summarised and anonymised data, even account deletions. As soon as you delete your account, it may take up to a day until other people can no longer see your data. LinkedIn generally deletes the data within 30 days. However, LinkedIn retains data if it is necessary for legal reasons. Also, data that can no longer be assigned to any person remains stored even after the account is closed. The data are stored on various servers in America and presumably also in Europe.
How can I delete my data or prevent data retention?
You have the right to access and delete your personal data at any time. In your LinkedIn account you can manage, change and delete your data. Moreover, you can request a copy of your personal data from LinkedIn.
How to access account data in your LinkedIn profile:
In LinkedIn, click on your profile icon and select the "Settings & Privacy" section. Now click on "Privacy" and then on the section "How LinkedIn uses your data". Then, click "Change" in the row with "Manage your data and activity". There you can instantly view selected data on your web activity and your account history.
In your browser you also have the option of preventing data processing by LinkedIn. As mentioned above, LinkedIn stores most data via cookies that are placed in your browser. You can manage, deactivate or delete these cookies. Depending on which browser you have, these settings work a little differently. You can find the instructions for the most common browsers here:
Chrome: Clear, enable and manage cookies in Chrome
Safari: Manage cookies and website data in Safari
Firefox: Clear cookies and site data in Firefox
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete cookies in Microsoft Edge
You can generally set your browser to always notify you when a cookie is about to be set. Then you can always decide individually whether you want to allow the cookie or not.
LinkedIn is an active participant in the EU-U.S. Privacy Shield Frameworks. This framework ensures correct data transmission between the USA and the European Union. You can find out more about it at https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0. We gave our best to provide you the most essential information about LinkedIn's data processing. At https://www.linkedin.com/legal/privacy-policy you can find out more about data processing of the social media network LinkedIn.
WooCommerce Privacy Policy
We have integrated the open-source store system WooCommerce to our website as a plugin. This WooCommerce plugin is based on the content management system WordPress, which is a subsidiary company of Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA). Through the implemented functions, data are stored and sent to Automattic Inc where they are processed. In this privacy policy we want to inform you on what data this is, how the network uses this data and how you can manage or prevent data retention.
What is WooCommerce?
WooCommerce is an online store system that has been part of the WordPress directory since 2011 and was specially developed for WordPress websites. It is a customizable, open source eCommerce platform that is based on WordPress. It has been integrated into our website as a WordPress plugin.
Why do we use WooCommerce on our website?
We use this practical online store system, to be able to offer you our physical or digital products or services in the best possible way on our website. The aim is to give you easy and easy access to our offer, so that you can quickly and easily navigate to the products you want. With WooCommerce we have found a good plugin that meets our requirements for an online store.
What data is stored by WooCommerce?
Information that you actively enter to a text field in our online store can be collected and stored by WooCommerce or Automattic. Hence, if you register with us or order a product, Automattic may collect, process and save this data. In addition to email address, name or address, this can also be your credit card or billing information. Subsequently, Automattic can also use this information for their own marketing campaigns.
There is also evidence that Automattic automatically collects information on you in so-called server log files:
IP-address
Browser information
Pre-set language settings
Date and time of the web access
Moreover, WooCommerce sets cookies in your browser and uses technologies such as pixel tags (web beacons), to for example clearly identify you as a user and to be able to offer interest-based advertising. WooCommerce uses several different cookies, which are placed depending on the user action. This means that if you for example add a product to the shopping cart, a cookie is set so that the product remains in the shopping cart when you leave our website and come back later.
Below we want to show you an example list of possible cookies that may be set by WooCommerce:
Name: woocommerce_items_in_cart
Value: 1
Purpose:This cookie helps WooCommerce to determine when the contents of the shopping cart change.
Expiry date: after end of session
Name: woocommerce_cart_hash
Value: 447c84f810834056ab37cfe5ed27f204111358608-7
Purpose:This cookie is also used to recognise and save the changes in your shopping cart.
Expiry date: after end of session
Name: wp_woocommerce_session_d9e29d251cf8a108a6482d9fe2ef34b6
Value: 1146%7C%7C1589034207%7C%7C95f8053ce0cea135bbce671043e740111358608-4aa
Purpose:This cookie contains a unique identifier for you to allow the shopping cart data to be found in the database.
Expiry date: after 2 days
How long and where is the data stored?
Unless there is a legal obligation to keep data for a longer period, WooCommerce will delete your data if it is no longer needed for the purposes it was saved for. Server log files for example, the technical data for your browser and your IP address will be deleted after about 30 days. This is how long Automattic use the data to analyze the traffic on their own websites (for example all WordPress websites) and to fix possible problems. The data is stored on Automattic's American servers.
How can I delete my data and prevent data retention?
You have the right to access your personal data anytime, as well as to object to it being used and processed. You can also lodge a complaint with a state supervisory authority anytime.
You can also manage, delete or deactivate cookies individually in your browser. However, please note that deactivated or deleted cookies may have a negative impact on the functions of our WooCommerce online store. Depending on the browser you use, managing cookies differs slightly. Below you will find links to the instructions for the most common browsers:
Chrome: Clear, enable and manage cookies in Chrome
Safari: Manage cookies and website data in Safari
Firefox: Clear cookies and site data in Firefox
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete cookies in Microsoft Edge
Automattic is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC.
You can find more details on the privacy policy, as well as on which data is collected by WooCommerce in what way at https://automattic.com/privacy/ . Moreover, you can find general information on WooCommerce at https://woocommerce.com/.
